Training

Overview

Digital Marketing Courses in Hyderabad

Certified Internet Marketing Practitioner

Digital Marketing combines the creative and technical aspects of the Internet with design, development, advertising, and marketing as part of a business. It consists of search engine optimization, Search Engine Marketing, display advertising, email marketing, affiliate marketing, interactive advertising, viral marketing, social media advertising, mobile advertising, etc.

The main aim of our Digital Marketing Course is to make students learn about the alternative marketing choices to be considered in planning a marketing program that may involve the Internet. The Internet can play many important roles within a traditional marketing effort and it can also serve as the foundation of a firm’s marketing effort. Although the Internet is increasingly prominent in successful marketing programs, recent developments have shown that it is not an easy ticket to success. Marketing and ecommerce professionals today need a good understanding of which marketing objectives can be achieved using electronic tools and which objectives are best approached by the traditional means. Marketing is about anticipating and satisfying the buyer’s needs.

Who Should Apply

The Internet is becoming the town square for the global village of tomorrow

Bill Gates, founder, Microsoft

Digital Marketing Courses in Hyderabad

Whether coming from an academic institution, running your own business, or expanding your skill set in your current marketing role, this course will provide you with the skills, knowledge, and experience to take your career to the next level. The Certified Internet Marketing Practitioner Program is open to graduates or professionals with backgrounds in any discipline looking to work in or advance within the Internet marketing arena.

Digital Marketing Courses in Hyderabad

Digital Marketing Jobs

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What Will you Learn

Digital Marketing Courses in Hyderabad

After successfully completing this course, the student will be able to:

  • Provide the guidance to develop an effective e-commerce website
  • Identify various strategies to improve search-engine rankings
  • Understand and implement an effective online payment system as per the business requirements
  • Develop and implement various types of advertising campaigns
  • Design and implement Internet and email marketing campaigns
  • Exploit the reach of social media and social networks for marketing campaigns
  • Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  • Understand the web analytics and use the results for business decision making

Course Content

Digital Marketing Courses in Hyderabad

Module 01. Introduction of E-Commerce and internet Marketing

Module 02. Building E-Commerce Website

Module 03. SEO and Increasing Website Traffic

Module 04. Web Analytics

Module 05. Advertising Campaign

Module 06. E-mail Marketing

Module 07. Mobile Advertising

Module 08. Advertising on Search Engines

Module 09. Advertising on Social Networking Sites

Module 10. YouTube and Video Advertising

Module 11. Affiliate Marketing

Module 12. Blog Advertising and Marketing

Module 13. Podcast Advertising

Module 14. Generating Leads and Converting them to Business

Exam Details

Digital Marketing Courses in Hyderabad

Certifying body: Eccouncil

  • Credit Towards Certification: Certified Internet Marketing Practitioner (CIMP)
  • Certification Code: 212-51
  • Number of Questions: 100
  • Passing Score: 70%
  • Test Duration: 4 Hours
  • Test Format: Multiple Choice
  • Test Delivery: Prometric, ECC Exam Portal
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